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IV. Modern commodity packaging design to consider the sale of space and the visual characteristics of the human eye Packaging of goods in different environments gives the impression it is not the same, it has been the sale of goods, the environment, people receive information, such as the impact of the characteristics. In supermarket sales of goods, packaging of goods is the main salesman, each package is an advertising vehicle. In a small store, as the decoration is limited, creating an impression of packaging is mainly Dafang simple; in the large and medium-sized shopping malls, the stores as a result of the decoration, lighting configuration, the feeling of goods on the block with a certain amount of time, goods packaging also gives more beautiful, more beautiful, more expensive high-end feel. Of course, it is brand-name goods is another matter. Other people's feeling of acceptance of packaging is determined mainly by human visual characteristics to receive information. The human eye to receive visual information on the speed is limited attention to the human eye in a target, the scope of the changes will take some time to move. Certified, the human eye can read per second to about 5 characters. Therefore the text on the packaging must take into account human visual time in the unit to accept the speed of text, or else to no avail. Therefore, packaging design, brand name is generally better than 5 characters. According to research and testing, the human eye's field of vision in addition to a certain extent, there is lower than the upper, and the left than the right-keung; attention to the middle line of sight after four weeks, compared to a strong attention to objects and then pay attention to weak contrast; first attention to color, black and white after the note; to pay attention to the campaign, after the static attention; to pay attention to new and novel, after the attention of the general. And sometimes create the illusion of human visual information is also acceptable to have a choice, willing to accept interest. In general, the information contained in the volume is in accordance with the graphics, text, color of the order of decreasing strength of its appeal and memory are different. Only when the human eye and receiving the full attention of the effective packaging of information on the contents of packaged goods only become meaningful. In addition to packaging to reflect the true function of products, but also to express the spirit of the connotation of different commodities so that consumers in addition to the visual image of the association. To achieve the "see-shaped, such as listening to his voice, such as the effect of smell of its flavor. Secondly, as a result of the age, sex, occupation and cultural, ethnic and religious beliefs, to accept the difference be |
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Address: Cixi town Henghe Meichuan W. Road 148 Tel :0574-63267018 Fax :0574-63261555 E-mail: hcmlb@163.com
Address: Cixi town Henghe Meichuan W. Road 148 Tel :0574-63267018 Fax :0574-63261555 E-mail: hcmlb@163.com